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The ERA Advantage to Selling Your Home
Professionalism
With ERA Meridian Real Estate, professionalism is a fundamental
cornerstone to our business. Our sales agents treat you with the
respect and dignity you deserve. All transactions are handled
professionally and appropriately. Our primary goal is customer
satisfaction. We want every client confident and satisfied with
their decision to use ERA Meridian Real Estate.
Information Sheets
Our in-house marketing department custom designs full color multiple
photograph information sheets for your home. These information
sheets include things such as a property survey, disclosure sheets
and our exclusive E-Neighborhood report. The E-Neighborhood report
allows buyers to view the demographics of your neighborhood if they
are unfamiliar with it. Details such as crime rates, income levels
and school performance can all be obtained with a brief review of
this report.
Yard Signs
Our renowned yard sign will be placed in your yard to alert all
passers by that your home is being marketed by Western
Pennsylvania’s Premier Real Estate Company. Included on our yard
sign is our web address, this allows prospective buyers that have
driven past your home to view the details and photographs of your
home once they get back to a computer.
Office Preview
Also known as an office tour, we will bring our agents through your
home to familiarize them with its amenities. This allows all ERA
Meridian agents taking inbound inquiries on your home to answer
questions from potential buyers. It should be noted that in other
offices, only the listing agent is permitted to take inbound
inquiries on a property. If the agent is out of the office, that
potential buyer is left with no information.
Multiple Listing Service (MLS)
A large database utilized by real estate professionals to view other
brokers properties. As a proud member of the West Penn MLS, your
home will have access to well over 6000 real estate professionals in
Western Pennsylvania.
Direct Mail Marketing
Our in-house marketing and production department will produce full
color direct mail pieces for your property. Our marketing efforts
will be directed in the following manner to gain maximum exposure
for your property.
Print Advertising
Various forms of print advertising are used to target potential home buyers. Home books,
business publications such as the Pittsburgh Business Times and
other general daily newspapers are utilized on a rotational basis.
Broker to Broker Networking
Many real estate companies are so caught up with trying to keep the
sale in-house and get paid the full commission that they neglect a
very large source of qualified buyers…other real estate companies.
Nationally, 2/3 of all homes sold are sold by an office other than
the listing office. At ERA Meridian, we will market to the other
brokers by using the MLS system and faxing/mailing flyers to the
offices for use at their sales meetings. Sure we would like to be
paid the entire commission for selling your property; however, in
holding your best interests in mind, ERA Meridian uses all channels
to reach the largest numbers of qualified buyers. We never place
earning a commission ahead of your interests.
Open Houses
This form of exposure is utilized only at the request of you, the
seller. The chance of actually selling your home to a buyer that
walks into an open house is relatively small. In addition, we have
no idea who the people are that will be entering your home, we have
no idea if they are qualified to purchase your home or if they are
even in the market to buy a home.
Agent Open Houses
This form of open house is held strictly for the real estate community
to tour your home and is an excellent way for the other real estate
agents to preview your home. It enables them to communicate your
homes amenities to any existing or potential buyers.
Internet
Studies have shown that each year more and more buyers are turning
to the Internet up to 8 months before ever contacting a real estate
professional to assist them in purchasing a new home. As of 2009,
that number was in excess of 85% of all buyers look to the internet
before buying a new home. With that in mind, ERA Meridian has
invested heavily in our easy to use website as well as to make sure
your home is easily found on the internet.
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